Poster Lab turns type into color and motion. It started from a simple question: what if letters behaved like Cruz-Diez's color strips?
Carlos Cruz-Diez showed that color is not fixed: it shifts as the viewer walks past. Thin strips of pure color, side by side, become something new the moment you move.
Pantone showed that color can be named, matched and shared. A swatch is a promise: the same color, anywhere, every time.
What if letters were built from those strips, with Pantone-like flat colors and Cruz-Diez-like motion? That question became Poster Lab.
We described the idea in plain words, with both references, and asked Claude to turn it into a first working sketch.
Letters broken into strips, a flat color palette and a simple animation loop: the core of the studio, running in the browser.
Layout controls, fillers, scribbles, deformations and canvas formats, each tested and adjusted until the compositions felt right.
Export to image and video, the info pages polished, and the studio put online for anyone to use.